Representation

For many of our customers, we act as their ‘eyes and ears’ in China during the first years of their China project. We help them with, among other things, the following:

• Preparation: market research, strategic advice, partner screening, trademark registration in China, etc.
• Designation of a (part-time) representative (a project manager of the Horsten team in China).
• Communication between the EU home front and the Chinese stakeholders.
• Marketing support: creation and management of social media accounts.
• Participation in trade fairs and guidance on China trips from the EU company.
• Translation services, administrative and logistical support.
• Watchdog and problem solver.

A Chinese-speaking Horsten project manager in China is appointed to represent your company (B2C or B2B) in China on a part-time basis. In this way you have a dedicated parttime or fulltime representative in China, without the typical hassle and risk of having to employ a full-time employee in China and set up your own Chinese affiliate.

This cost-effective and risk-free approach enables you to focus on your business development in China and grow steadily, without burning cash from the beginning, but nevertheless keeping a certain level of control over your starting business in China.