Gerardo’s Toys
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Project Introduction
Gerardo’s Toys is an Estonian company designing and selling different brands of children’s toys. The international brand name is Gerardo’s Toys, with sub-brands such as My First Jumpy, Little Rocker, Jumpy Fruits, and also the brand Wroow.
The toys are sold worldwide through different sales channels, including wholesale, e-commerce and retail. The products can be found at big retail stores. Gerardo’s Toys signed in 2020 a license agreement with Warner Bros.
In 2020, Gerardo’s Toys set up a manufacturing facility in Estonia, equipped with modern production technology that is flexible and allows the production of innovative and high-quality products.
Website
gerardostoys.com/
Involvement of Horsten International
From mid-2022 onwards Horsten performed the following services to Gerardo’s Toys:
- Analyze the general market situation of the toy sector in China.
- Competitive analysis of foreign and domestic players in China. Screening their strategies and online and offline sales channels.
- Research about the regulatory situation in China: trademarks, regulations, taxes, etc.
- Provide a value chain analysis.
- Give general strategic advice and recommendations to Gerardo’s Toys.
- Screening the social media landscape in China and possible e-commerce platforms for Gerardo’s Toys’ products.
- Set-up of a WeChat official account
- Assistance with the participation to an exhibition in Hong Kong
Interested in our services?
We are always available to answer any questions you may have. Or interested in a one-hour free consultation?
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