Our services
Horsten International is the China consultant with the longest track record in the Benelux in providing strategic and operational consulting services to European companies and scale-ups with China activities or ambitions.
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Selling
Looking to sell your products or services to the Chinese market, but you are not sure how to start?
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Sourcing
Looking for trustworthy suppliers in China? Or do you need someone to do a quality inspection in China or help you with your supply chain?
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Digital marketing
Need for more visibility on Chinese social media or sales on Chinese e-commerce platforms?
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Operations management
Do you need operational support or have a problem in China and need help from specialists with experience in China?
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Testimonials
“Over the years we have come to appreciate Horsten as a very reliable partner. They are the perfect partner to translate our diverse questions towards our Chinese suppliers, and are always able to secure our quality needs.”
Ben Vanherck, Purchasing Manager
Spaas Candles
“Since 2015 we have successfully worked together with Horsten. A professional representative of Horsten has been with us from the very beginning, hence creating a solid presence in China for our medical division.”
Steven Massart, Business Unit Manager Medical
Luxilon
“We started cooperation with Horsten International in 2013. Via the close guidance, strategic advice, and assistance in various fields from Bart Horsten and his team we succeeded in setting up a wholly foreign owned enterprise in China in 2014. From time to time, we still touch base concerning regulatory matters, HR issues and various troubleshooting topics.”
Kris Fivez, Sales Manager AMEA
Biobest
Interested in our services?
We are always available to answer any questions you may have. Or interested in a one-hour free consultation?
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21 April 2026
Business culture in Belgium: what Chinese entrepreneurs should know
Belgium occupies a unique and highly strategic position in the heart of Europe, making it an ideal gateway for Chinese entrepreneurs looking to establish or expand their presence in Belgium and Europe. As economic ties between China and Belgium continue to deepen, it is increasingly important for Chinese entrepreneurs to understand Belgium’s business culture.
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21 April 2026
Why Belgium matters: China’s gateway to Europe
Belgium occupies a unique and highly strategic position at the heart of Europe, making it an ideal gateway for Chinese businesses seeking to establish or expand their presence across the European continent. Understanding Belgium’s strategic role is essential for strengthening China–Belgium economic cooperation.
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08 April 2026
From ‘Made in China 2025’ to ‘New Quality Productive Forces’
China’s economic rise is rooted not only in scale, but in its ability to plan decades ahead. Long-term strategic visions far more than political slogans serve as detailed roadmaps that coordinate government priorities, industrial upgrading, and technological investment.
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27 March 2026
How European SMEs are entering the Chinese market
Entering the Chinese market is a challenging and long-term venture. Establishing an effective business model, knowing the regulations, finding a suitable Chinese partner, launching your brand, and understanding the fast-evolving Chinese market are all important factors that make market entry into China both time-consuming and work-intensive.
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24 March 2026
Dealing with regional diversity in Europe
As Chinese companies increasingly look toward international expansion, Europe remains a highly attractive market due to its economic strength, technological advancement, and consumer purchasing power. Chinese enterprises that recognize and respect Europe’s regional diversity will be better positioned to thrive in this complex market.
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09 March 2026
The 139th Canton Fair will start soon
The 139th China Import and Export Fair, widely known as the Canton Fair, will be jointly hosted by the Ministry of Commerce of the People’s Republic of China and the People’s Government of Guangdong Province. It will be held in Guangzhou from 15 April to 5 May 2026.
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About us
Horsten International has decades of experience and an extensive network in China to help you in your China ventures. Horsten International was founded in 1996 and opened its China office in 2001. Since its inception, Horsten has successfully completed a vast amount of projects in a range of industries. Supported by a talented group of professionals, Horsten International offers its clients an all-round service package.
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