Copywriting

Reaching your Chinese customer not only requires using the right channels, but also using the right words. We can help you writing persuasive marketing and promotional texts that motivate people to make a purchase, click on a link or schedule a consultation. The Chinese language and cultural differences require a specific approach, which should take into account the interests and expectations of the Chinese customer.

A few suggestions:

• Time is limited. You only have a few seconds to capture the reader’s attention, and you will need to continue to engage your followers throughout the entire article.
• Body: When crafting the text it is important to define the purpose of your content and the experience you want the reader to have.
• Setting expectations: Readers today are busy, and they have a lot of content to go through! Set expectations at the beginning of what the text is about and how long it will take to read through. Being clear upfront encourages readers to scroll through to the end.
• Help followers relate with the content: Boost perceived reliability and authenticity by creating some connection with your customer.