Business development

You have decided on your China strategy and have selected your Chinese partner or distributor? Great!

However, the signing of a contract with a Chinese partner is in most cases not the end, but only the start of the project. Many Western companies underestimate the need for relationship building and follow-up on the Chinese side and the impact of the China project on the head office. It is known that most project failures occur during the first 18 months of a project, and this is definitely true in China. Any mistakes made during this challenging starting period can have a crucial impact on the project’s feasibility.

Therefore Horsten International acts as a consultant for the business development of your products on the Chinese market. We can help you in the communication with your Chinese partner, attend exhibitions in China, supervise the activities of your Chinese partner, help you with your social media and digital marketing in China. In short: Horsten can be your eyes & ears in China.