Social media account set-up

In China, having an online presence means you exist; or vice versa: having no online presence means you don’t exist and are not taken seriously. This includes both a Chinese website – ideally hosted in China – and presence on Chinese e-commerce and social media platforms. Social media has become an indispensable part of every brand’s marketing and sales strategy, both B2C as well as B2B.

This is where Horsten can assist you. Through our presence in China and with the help of our Chinese back office, we can assist Western entities to connect directly with your Chinese customer.

• Selection: WeChat and Douyin are China’s biggest social media channels, but there are also many other social platforms, each with a different focus and different demographic. We provide assistance with platform selection and admission.
• Registration & verification: Most social media platforms require a Chinese business license for the registration and verification of an official company account. We can help you with this process through our China affiliate.
• Set-up: After the registration and verification, our team can set up and design the social media account according your brand identity. Depending on the platform, services could include account optimization, profile page, welcome message, etc.
• Account management: We will make sure that your social media accounts keep running smoothly. We answer any incoming questions, keep your account up-to-date and make sure that it stays verified.