Market entry advice

Which is the best entry mode for your company to China? Do you need your own team in China or can you work with a Chinese partner? And do you need to set up a legal entity in China, and if so, what kind of legal entity? And finally, through which sales channels should you enter the Chinese market?

Unfortunately, we still see many western companies entering China without a real strategy and signing contracts with their Chinese partner without any preparation or without really knowing them well enough. Too often they regret this choice afterwards, but then it is often too late.

Horsten has many years of experience in guiding EU companies through this process, not only with hands-on advice, but also during the implementation.