Competitive analysis

In the fast-paced and ever-evolving Chinese market, staying ahead of the competition is paramount. One of the most effective ways to achieve this is through a well-executed competitive analysis. This process involves a comprehensive examination of your competitors, their strengths, weaknesses, strategies, and market positioning.

Very often we perform a competitive analysis for our customers. We used different sources, such as online platforms in China, interviews with industry leaders, visits to exhibitions and many others techniques to gather relevant information.  This information can be used as a point of reference to identify your company’s strengths and weaknesses relative to each competitor and help you to define your strategy for China.