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Belgium - 21 April 2026

Business culture in Belgium: what Chinese entrepreneurs should know

Belgium occupies a unique and highly strategic position in the heart of Europe, making it an ideal gateway for Chinese entrepreneurs looking to establish or expand their presence in Belgium and Europe. As economic ties between China and Belgium continue to deepen, it is increasingly important for Chinese entrepreneurs to understand Belgium’s business culture.

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General - 21 April 2026

Why Belgium matters: China’s gateway to Europe

Belgium occupies a unique and highly strategic position at the heart of Europe, making it an ideal gateway for Chinese businesses seeking to establish or expand their presence across the European continent. Understanding Belgium’s strategic role is essential for strengthening China–Belgium economic cooperation.

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Economic - 08 April 2026

From ‘Made in China 2025’ to ‘New Quality Productive Forces’

China’s economic rise is rooted not only in scale, but in its ability to plan decades ahead. Long-term strategic visions far more than political slogans serve as detailed roadmaps that coordinate government priorities, industrial upgrading, and technological investment.

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Strategic - 27 March 2026

How European SMEs are entering the Chinese market

Entering the Chinese market is a challenging and long-term venture. Establishing an effective business model, knowing the regulations, finding a suitable Chinese partner, launching your brand, and understanding the fast-evolving Chinese market are all important factors that make market entry into China both time-consuming and work-intensive.

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Economic - 24 March 2026

Dealing with regional diversity in Europe

As Chinese companies increasingly look toward international expansion, Europe remains a highly attractive market due to its economic strength, technological advancement, and consumer purchasing power. Chinese enterprises that recognize and respect Europe’s regional diversity will be better positioned to thrive in this complex market.

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News - 09 March 2026

The 139th Canton Fair will start soon

The 139th China Import and Export Fair, widely known as the Canton Fair, will be jointly hosted by the Ministry of Commerce of the People's Republic of China and the People's Government of Guangdong Province. It will be held in Guangzhou from 15 April to 5 May 2026.

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General - 16 February 2026

Reflecting on five transformative months – A Chinese New Year message 

Chinese New Year is traditionally a time to pause, reflect, and look ahead. We want to sincerely thank our customers, partners and colleagues for their ongoing trust and support. Through hard work, ambition and determination, we will continue the dream of our father and Bart into the future.

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Economic - 12 February 2026

BYD’s popularity in the Belgian market

Amid ongoing pressures in the European automotive market, Belgium - serving as a transportation hub and a high-growth region for new-energy vehicles - is emerging as a trial market for Chinese automakers expanding overseas.

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Blog - 10 February 2026

How the Gaokao influences the Chinese working environment

China’s National College Entrance Examination, commonly known as the Gaokao (高考), plays a pivotal role in shaping an individual’s career path, social status, and even place of residence. For foreign companies looking to succeed in China, understanding the cultural context of the Gaokao is a key to effective hiring.

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