Catch our latest updates in the news section, learn more about doing business in China through our blog posts or discover our press releases here.

News - 13 October 2020
Live webinar: ‘On the trail of the new Silk Road’
On Thursday 8 October, Bart Horsten participated in a panel discussion with various (China) experts during a live webinar, organized by Unizo.
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News - 18 September 2020
Online workshop ‘Doing business in China – Best practices & case studies’
On Wednesday 16 September Bart Horsten was a keynote speaker at an online workshop, organized by ENRICH in China.
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News - 09 June 2020
Webinar ‘E-commerce, social media and new retail in China’
On Tuesday 26 May 2020 Bart Horsten was a lecturer at a webinar organised by VOKA West-Vlaanderen talking about E-commerce, social media and new retail in China.
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News - 16 April 2020
Webinar ‘Trade fairs in China’
On Thursday 16 April Bart Horsten was a keynote speaker at a webinar, organized by the EU SME Centre and the LEF-Network to China, focusing on e-commerce, social media and the preparation for trade fairs in the wood sector in China.
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News - 12 March 2020
Workshop ‘Trade fairs in China and how Belgian SMEs can be fully prepared’
On Thursday 12 March Bart Horsten was a keynote speaker at a workshop about Trade Fairs in China and how Belgian SMEs can be fully prepared, organized by the Belgian-Chinese Chamber (BCECC) and the EU SME Centre.
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News - 19 February 2020
Workshop in Berlin: ‘Boosting your business & innovation opportunities in China’
On 18 February 2020 ENRICH in China organized a workshop about boosting your business & innovation opportunities in China.
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News - 17 February 2020
Workshops in Estonia: ‘Developing a strategy & creating a suitable business model in China’ and ‘Why do companies fail in China?’
On 12 and 13 February 2020 Bart Horsten was a keynote speaker at two different trainings in Estonia (one in Tallinn, one in Tartu) of a China Growth program under the Systematic Export to China course, organized by the Estonia-Asia Trade Agency.
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Press - 20 November 2019
Horsten International signs an agreement with Alibaba Group’s Tmall Global Platform to sell Belgian food & beverage brands to Chinese consumers through the Belgium flagship store
Horsten International today signed an agreement with Alibaba Group’s dedicated cross-border e-commerce platform Tmall Global to set up the first and only Belgium flagship store dedicated at selling Belgian food & beverage brands directly to Chinese consumers.
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Press - 07 November 2019
Article about Horsten International in the Belgian business magazine Trends – only in Dutch
In this article Bart Horsten gives some recommendations to the Belgian companies participating in the mission and talks about the signing of the contract between Horsten and Alibaba.
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