Doing Business with China

At the occasion of the annual International Days at Artevelde University of Applied Sciences in Ghent, Belgium, Wim Horsten will deliver a keynote speech about ‘Doing Business with China’.

Doing business with China has always been challenging, but recent geopolitical, economic and technological developments have made it even more challenging for Western companies to define their strategy in or with China. Wim will offer nuanced insights and strategic recommendations on dealing with China in the new world order. He will also explore the critical cultural dimensions that impact successful business interactions with China.