Workshop ‘E-commerce, social media and new retail in China’

On Friday 15 February 2019 Bart Horsten was a lecturer at an afternoon workshop in Brussels at the Retail Academy, talking about E-commerce, social media and new retail in China. During this workshop Bart focused on the following topics:

• The Chinese market today, the Chinese consumer and market entry methods.
• A view on E-commerce market statistics.
• Trends and opportunities in social media, E-commerce and Cross-Border E-commerce with China.
• How can Western companies use the above channels in their China strategy?
• Which platforms are the most suitable for my specific products?
• Do I need an own company in China or can I work with a Chinese partner?
• Strategic considerations and practical tips to open a webschop in China.
• Case studies with a lot of practical recommendations.