Wim Horsten guest speaker on 3 and 4 December 2025

On 3 and 4 December 2025, Wim Horsten, Managing Director of Horsten International, will be a guest speaker at Ekonomika Leuven and Thomas More respectively. On 3 December at Ekonomika Leuven, he will speak together with Prof. Dorien Emmers. During the sessions, he will share his insights on doing business with China, a topic that is more relevant than ever for companies with international ambitions.

During these lectures, Wim will discuss themes such as the opportunities and challenges of the Chinese market, the impact of geopolitical and economic developments on European companies, practical tips for sourcing, partnerships and digital marketing in China and why every company needs a China strategy, even if they are not active in China.

The sessions are designed to inspire students and professionals and raise awareness of the role China plays in the global economy. Those who stay away from China will lose.