5de editie van het ‘China Basics’ seminarie

On 14 March 2019 Horsten organized its 5th China Basics seminar at Business Center d’Offiz in Turnhout.

During this seminar Bart Horsten introduced China’s cultural foundations and talked about cultural aspects of doing business in China. Although not always visible on the surface, concepts such as face, hierarchy and guanxi still play a dominant role in China’s business environment. Western companies need to understand these concepts to better familiarize with the typical Chinese business practices. Also a lot of practical tips were given and questions were answered, illustrated by many examples and case studies.

The seminar was attended by 25 participants.

If you are interested to attend one of our seminars in the future or even an in-house session in your company, please contact us.