Cultural Awareness & Communication in China

Bart Horsten delivered an in-company presentation titled “Cultural Awareness & Communication in China,” offering valuable insights for professionals engaging with Chinese business culture. Key topics included:

1. The Concept of ‘Face’
   Bart emphasized the importance of ‘Face,’ a fundamental aspect of Chinese social interactions, where maintaining respect and dignity is crucial in all business dealings.
2. Networking Chinese Style (‘Guanxi’)
   He also introduced the concept of ‘Guanxi,’ the deeply rooted system of relationships and networks, vital for building trust and long-term partnerships in China.
3. Behavioral Norms and Etiquette
   Bart covered behavioral norms, such as respectful communication, where modesty and indirectness are valued over confrontation or direct criticism.
4. Dealing with Problems
   When addressing problems, Chinese counterparts prefer subtle, face-saving approaches rather than open conflict.
5. Hierarchy and Leadership
   Bart explained that hierarchical structures dominate Chinese companies, with leadership often following a top-down approach.
6. Decision Making
   Decision-making processes tend to be consensus-driven, involving multiple layers of approval.
7. Meetings and Negotiations
   Meetings are typically formal, and negotiations may be drawn-out to ensure careful consideration of all details.
8. Contracts in China
   Contracts are seen as frameworks for relationships rather than rigid, legally binding agreements.