Comed

Project Introduction

Comed is a family-owned Belgian company, founded in 1976, with a long tradition in the development, production and sales of nutritional supplements for pigeons, birds and dogs. The company believes in a natural approach to keep these animals healty and has been investing in thorough scientific research and permanent optimisation of their products since the start.

Website
comed.be/

Involvement of Horsten International

Horsten performed the following services to Comed:

• Analyse the sales channels and the sales of Comed products in China.
• Competitive analysis of foreign and domestic players and screening of their online and offline sales channels.
• Research about the regulatory situation in China: trademarks, regulations, taxes, etc.
• Provide a value chain analysis.
• Give general strategic advice and recommendations to Comed.
• Through our marketing division MyChinaWeb, set up and content management of Comed’s WeChat account.