Doing Business with China in the New World Order

At the occasion of the annual International Days at Artevelde University of Applied Sciences in Ghent, Belgium, Bart Horsten will deliver a keynote speech about ‘Doing Business with China in the New World Order’.

Doing business with China has always been challenging, but recent geopolitical, economic and technological developments have made it even more challenging for Western companies to define their strategy in or with China. In this seminar, Bart Horsten will offer nuanced insights and strategic recommendations on dealing with China in the new world order. He will also explore the critical cultural dimensions that impact successful business interactions with China.