Geopolitics: how does the US – China tension affect EU business”

Bart Horsten, expert on China business and cross-cultural relations, delivered a speech to students at Antwerp Management School (AMS) on the topic of “Geopolitics: How US-China Tensions Affect EU Business.” As the global political landscape shifts, the economic relationship between the US and China has profound implications for businesses in the European Union.

In his speech, Horsten addressed how many observers view China today, often focusing on the country’s rapid rise, its growing influence on the world stage, and its economic influence. While there are concerns about trade wars, tariffs, and the impact of geopolitical rivalry, Bart shed light on the reality of doing business in China amidst these tensions. He challenged conventional assumptions and provided a nuanced understanding of the opportunities and risks that remain.

Additionally, Bart shared strategic considerations for companies looking to operate in China in this new world order, offering practical insights on navigating a complex regulatory environment, adjusting to local market demands, and building sustainable partnerships.

This speech provided an essential perspective on the future of EU business in the context of global geopolitical challenges.