KODAS lanceert zijn ciders

After almost one and a half years of intense work, KODAS ciders and sparkling wines are on the shelves of the Lzumiya Supermarket chain in China and are available on one of China’s biggest eCommerce platforms, Tmall.

Kodas is a fast-growing Estonian Food and Beverage brand with the mission to promote a fulfilling lifestyle. The company was set up in 2011 and is a manufacturer of high-quality ciders and sparkling wines. Only the best Nordic apples are used to get the purest taste of cider. Unlike the industry standard, Kodas does not dilute the apple juice at any point in the production process.

Horsten International has been assisting Kodas since 2020. Even in the midst of the Covid-pandemic Horsten’s China team managed to assist Kodas with launching their products on the Chinese market. Although it took quite a bit longer than normal, the Kodas ciders were launched in China mid-2022.

From mid-2020 onwards Horsten performed the following services to Kodas:

• Register the Kodas trademark in China.
• Search for a suitable Chinese name and register this Chinese name as a trademark in China.
• Set up and manage the Kodas official WeChat account.
• Participate to the SIAL 2021 exhibition; two of Horsten’s Chinese colleagues attended the exhibition on behalf of Kodas.
• Assist Kodas with the search for and negotiation with potential customers and distributors.
• Give general strategic advice and assist in communication with the Chinese distributor.

More information about Kodas can be found at www.kodas.ee.