Kansen in de Chinese ‘cleaning industry’ – INTERCLEAN Amsterdam

On 11 May 2022 Bart Horsten gave a presentation about the opportunities in the cleaning industry in China at the occasion of a breakfast seminar at Interclean Amsterdam.

China has gone through a spectacular economic growth in the past years. Additionally, due to the corona pandemic, the cleaning standards have developed strongly, especially in healthcare facilities. This development offers great opportunities in the Chinese cleaning industry. However, attention is to be given to the fierce competion in this sector and a different legal framework and business culture in China. Therefore, just copying your global strategy to China and not understanding the Chinese’s market are common mistakes.

Foreign companies need to enter China with unique products or technologies which are still in demand in China. You need to do your market research and select the right entry mode. Furthermore, it is important to find good partners in China and protect your intellectual properties. Key is to stay in control, be flexible and committed and localize your product and strategy.

As an ilustration, Bart gave some practical examples and introduced a specific case study.

About 35 companies attended the event.

Please contact us in case you need more information about this or in case you want to meet to discuss how we can help your company.