Catch our latest updates in the news section, learn more about doing business in China through our blog posts or discover our press releases here.
Blog - 05 February 2025
From ‘Make America Great Again’ to ‘Make China Great Again’??
The ongoing competition between the United States and China will inevitably have implications for European governments and companies. However, we see this new dynamic as an opportunity for Europe rather than a threat.
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Blog - 04 February 2025
Is Temu a threat or should we learn from them?
In the past years China’s cross-border e-commerce platforms, such as Temu, Shein and AliExpress have rapidly gained global market share, disrupting traditional retail markets in Western countries.
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Blog - 04 February 2025
Belgium: an international decision-making centre
Belgium, as a small yet influential country in the heart of Europe, often stands at the crossroads of major international decision-making processes. Belgium’s geographic location, political institutions, and role in diplomacy make it a hub for decision-making, attracting businesses, policymakers, and international organizations.
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News - 04 February 2025
Re-launching of the Horsten WeChat Official Account
Recently we re-launched our official Horsten International WeChat account. You can now also follow us through this channel.
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Blog - 10 January 2025
Opportunities in China’s silver economy
On 13 September 2024, the Chinese government announced that it will gradually increase the retirement age. In this article we will look at the implications for the Chinese economy and for European companies.
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Cultural - 07 January 2025
Historical Testimony of Sino-Belgian Friendship
China and Belgium formally established diplomatic relations in the early 20th century, but their historical connections stretch back much further.
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Blog - 07 January 2025
First-time China visitor’s eye-opening experiences
When first-time visitors plan a trip to China, they often carry with them a set of prejudices. However, from the moment these foreigners land, the impressions are usually entirely different from their expectations.
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Digital - 13 December 2024
Why is WeChat more effective than Baidu SEO and a Chinese website?
Many B2B-companies struggle to get sufficient digital visibility in China. Should we focus on Baidu or any other search engine? And what about Chinese social media apps?
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Practical - 22 November 2024
Visa-free stay in China extended to 30 days and 9 more countries included
Starting 30 November 2024, China will extend the visa-free period from 15 days to 30 days. At the same time, China will extend visa-free access to citizens of nine additional countries.
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