Catch our latest updates in the news section, learn more about doing business in China through our blog posts or discover our press releases here.
Press - 02 June 2025
In Memoriam Christian Morel
On 26 May 2025 Mr. Christian Morel passed away at the age of 79. Same as Joos Horsten, Chris Morel was a true pioneer in fostering business relations between Belgium and China.
Read more
Cultural - 02 June 2025
Learning Chinese for business: Is it worth it?
While not essential, learning Chinese can serve as a valuable way to build relationships in China, an important part of doing business in China.
Read more
News - 02 June 2025
Horsten helped Gerardo’s Toys at BJKSE 2025
Horsten provided exhibition assistance in China for Gerardo's Toys and is also helping the customer with the follow-up after the exhibition.
Read more
Blog - 02 June 2025
Get a free copy of our WeChat guide
For a European company aiming to enter the Chinese market, visibility and credibility are everything. That's why you need a WeChat Official Account. Want to learn how?
Read more
Blog - 30 April 2025
China’s e-commerce landscape
The scale and speed of China's digital marketplace are unlike anything seen before, combining innovation, fierce competition, and government-driven digital infrastructure. But for European businesses, this transformation is more than just impressive, it is a growing opportunity.
Read more
News - 28 April 2025
China overtakes USA as Belgium’s top non-EU supplier in 2024
At the end of March 2025, the Belgian Foreign Trade Agency published its annual Belgian trade report. With regard to the trade between Belgium and China, the most significant finding was that China overtook the USA as the biggest non-European supplier to Belgium.
Read more
Blog - 11 April 2025
The difference between direct and indirect export to China
Expanding into the Chinese market offers immense growth opportunities. For European companies looking to enter this market without establishing a physical presence in China, there are mainly two ways to enter the Chinese market: direct export and indirect export.
Read more
Blog - 07 April 2025
The growing importance of ESG in China
Environmental, Social, and Governance (ESG) criteria have become crucial for businesses worldwide, and China is no exception. This article explores how China is dealing with ESG and highlights the key regulations that are shaping its ESG landscape.
Read more
Blog - 04 April 2025
How to manage distributors in China
Managing distributor relationships in China is a crucial aspect of success for European companies entering the China market. Only by finding the right balance between trust, supervision and proactive engagement, European companies can build a successful long-term business in China.
Read more
Interested in our services?
We are always available to answer any questions you may have. Or interested in a one-hour free consultation?
Contact us