Mercurio Beyond Borders China – interactive workshops

On 23 and 29 April 2021 Bart Horsten was a keynote speaker at the Beyond Borders China seminar series, organised by the VOKA Limburg Chamber of Commerce. Topics concerned were cultural differences, best practices, market research, entry modes, case studies, e-commerce and social media.

The seminars were part of a series of 4 sessions, helping Belgian SMEs to get acquainted with doing business in China. Apart from keynote speeches by several China experts, also representatives from Flanders Investment & Trade and logistics companies shared their experiences. Each session ended with an interactive panel discussion.

All participants are asked to prepare their market entry plan and present it to a jury at the fourth and last session.