Horsten helped Gerardo’s Toys at BJKSE 2025

From 9 to 11 May 2025 Horsten assisted Gerardo’s Toys to participate in the 27^th Beijing International Preschool Tools & Kindergarten Supplies Exhibition (BJKSE). As an exhibitor at this event, Gerardo’s Toys laid the foundation for subsequent business development, promoting the good cooperation between China and Estonia.

Allar Peetma, CEO of Gerardo’s Toys, was very pleased with the outcome of the exhibition and Horsten’s support services. With the help from Shen Jie, one of Horsten’s project managers in China, many new potential customers discovered Gerardo’s revolutionary soft blocks, jumpy animals and sports balls. Also Bart Horsten paid a visit to the booth.

Gerardo’s Toys is a European brand and a family company, always looking for new ideas and new designs to satisfy their customers’ needs for a good playtime. Their products are exclusively created by the Gerardo’s Toys designers to truly bring joy to Chinese children and to help them develop. Gerardo’s is selling its toys worldwide!

Recently Gerardo’s Toys launched their new soft blocks, made partly of sugar cane, bio-based material with silver ions for additional kids’ safety. Small children can use the blocks like a teether without any gums’ hurting. The soft blocks help children to learn about balance, size, colors, shapes, counting and measurements. The soft blocks are made in Estonia and exported worldwide.

Gerardo’s best-selling product is its jumpy animals, a fun toy, helping toddlers to develop balance control, strengthen muscles, build confidence and increase coordination skills. The jumpy animals are sold to global toy retailers and brands, including the European, US and Asian markets.

During the exhibition, Allar Peetma was interviewed by the organiser, which was a new experience and a lot of fun!

Horsten provided perfect exhibition assistance for Gerardo’s Toys, and is also helping the customer for the follow-up after the exhibition.

We have a lot of experience with exhibitions in China. Please check the following link for more information about how we can help you and don’t hesitate to contact us for a proposal for guidance before, during and after an exhibition in China.