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Horsten’s representatives are frequently invited to speak at events of various organisations, sharing our relevant expertise on the Chinese market and doing business in China. Topics concerned are China strategy and entry modes, selling in China, sourcing from China, e-commerce and social media, cultural aspects of doing business in China, and many other topics. Horsten sometimes also organizes its own events or gives keynote speeches at private occasions by companies. Check hereunder our upcoming and past events and contact us in case you are planning an event.

Upcoming events

Past events

24 November 2025

Tech mission to Shenzhen and Taipei

From 24 to 28 November 2025, Wim Horsten will participate in the Tech mission ‘Tech Dragons of Asia’ to Shenzhen to Taipei, organized by Agoria.

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29 April 2025

Doing Business with China in the New World Order

On the occasion of the annual International Days at Artevelde University College in Ghent, Belgium, Bart Horsten will give a keynote speech on ‘Doing business with China in the new world order’.

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29 April 2025

VOKA Limburg Business Club China

Fourth and last session of the 2024-2025 VOKA Limburg Business Club China.

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25 February 2025

VOKA Limburg Business Club China

Third session of the 2024 – 2025 China Business Club of VOKA Limburg. This session took place at Wara in Genk, Belgium.

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13 February 2025

Geopolitics: how does the US – China tension affect EU business”

Bart Horsten will deliver a speech to students at Antwerp Management School (AMS) on the topic of “Geopolitics: How US-China Tensions Affect EU Business.”

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08 November 2024

Cultural Awareness & Communication in China

Bart Horsten delivered an in-company presentation titled “Cultural Awareness & Communication in China,” offering valuable insights for professionals engaging with Chinese business culture. Key topics included:

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10 December 2024

Doing Business with China in a New World Order

Bart Horsten gave a presentation to Thomas More students, delving deeper into the nuances of the Chinese market and the key strategic considerations for companies seeking to enter this complex environment.

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20 February 2025

Conducting market research, screening trading partners and implementing a China strategy

Bart Horsten was the keynote speaker in the 2nd session of the BCECC (Belgian-Chinese Chamber of Commerce) webinar series.

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21 November 2024

The Rise of Temu and other Chinese cross-border webshops

Webinar with panel discussion on 21 November 2024 about the rise of Temu and other Chinese cross-border webshops and how to deal with them.

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21 June 2024

The China International Fair for Trade in Services (CIFTIS)

Highly recommended, also because Bart Horsten will be speaking at this event about ‘High-Level Cooperation between China and EU Companies in Supply Chain and Business Services’, sharing some case studies in our activities at Horsten International.

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23 May 2024

China Seminar Horsten in collaboration with MSA

Horsten International and MSA jointly organized a China seminar about doing business in China and managing your China venture.

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26 March 2024

Doing business with China in post-Covid times

During this UNIZO webinar you could learn why Flemish companies must continue to take China into account in their international strategy, but in a proactive and intelligent way with a more assertive China.

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22 February 2024

Life Science Regulations and Opportunities in China

What are some of the recent trends in China’s life sciences landscape? What should your company know about the regulatory framework, registration and clinical trials in China?

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30 November 2023

Business Club China

First edition of the Business Club China of the VOKA Chamber of Commerce of Limburg. Bart Horsten will be the mentor of the workshop series of 4 sessions.

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27 September 2023

B2B Matchmaking event

B2B-Matchmaking event, introducing Made-in-China.com as one of the most extensive and reliable online platforms to source Chinese products, connecting buyers to Chinese suppliers and offering one-stop sourcing services to their customers. Testimonial by Bart Horsten.

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14 September 2023

E-commerce & marketing in China

Keynote speech by Bart Horsten about e-commerce and B2B marketing in China

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13 September 2023

EU CBEC Forum Panel Discussion

Panel discussion about Chinese and South-Korean consumer behavior with Bart Horsten and Gerald Hoe, Head of Marketplace ROW Coupang, as part of the EU cross-border forum in Namur, Belgium, on 13 September.

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