Doing Business with China in a New World Order

Bart Horsten delivered an insightful presentation to Thomas More students, offering a deep dive into the nuances of the Chinese market and key strategic considerations for businesses looking to enter this complex environment. The lecture focused on several crucial topics:

1. Introduction to Horsten International
   The presentation began with an introduction to Horsten International, a leading consultancy specializing in market entry strategies and business development in China. With years of experience, Horsten has guided numerous companies through the intricacies of this rapidly evolving market, positioning itself as an expert in facilitating cross-cultural business success.
2. China Observations
   Following the introduction, the team shared recent observations from China, highlighting the country’s rapid economic growth, technological advancements, and shifting consumer dynamics. These insights underscored the importance of understanding the local market trends and the broader socio-economic landscape.
3. Cultural Differences
   One of the key sections of the presentation covered the significant cultural differences between China and Western countries. Bart emphasized the importance of cultural sensitivity and awareness when doing business in China, particularly in areas such as communication styles, negotiation tactics, and business etiquette.
4. Strategic Considerations
   Moving on to strategy, Bart provided detailed advice on how to approach the Chinese market. He outlined the importance of a localized strategy, including product adaptation, pricing strategies, and establishing partnerships with local stakeholders. He also stressed the necessity of patience and flexibility in dealing with regulatory changes and market fluctuations.
5. Consumer Behavior and Social Media in China
   Finally, the presentation explored the unique consumer behavior in China, with a particular focus on the role of social media in shaping buying decisions. Platforms like WeChat, Weibo, and Douyin (TikTok) play a critical role in marketing and engagement, and understanding how to effectively use these tools can be a game-changer for businesses looking to build a brand presence in China.