Bio Minerals NV

Project Introduction

Bio Minerals NV is a Belgian pharmaceutical company developing and manufacturing dietary supplements (like the BioSil products), utilising choline-stabilized orthosilicic acid (ch-OSA) technology. BioSil’s patented formula helps you produce the collagen you need for a clearer and more youthful looking complexion, hair and nails.

Since June 2022, Bio Minerals has launched their BioSil products on Tmall Global, the Cross-Border E-Commerce platform of Alibaba.

Bio Minerals has asked advice from Horsten with regard to their E-commerce activities in China, the possible set-up of a joint venture with a Chinese partner and other route-to-market decisions by Bio Minerals.

Website
biosil.beauty/en

Involvement of Horsten International

Horsten’s services comprised of the following items:

• Advice regarding the operation of their existing Tmall Global shop.
• Analysis of BioSil’s online presence on Chinese social media platforms and formulation of recommendations.
• Background checks.
• Strategic advice regarding the set up and management of a joint venture.
• Assistance with negotiations and communication.
• Competitive analysis of other international and local companies active in the same industry in China.
• Legal advice and regulatory affairs.
• Any other China-related services.