Geopolitics: how does the US – China tension affect EU business”

We are pleased to announce that Bart Horsten, an expert on China business and cross-cultural relations, will deliver a compelling speech to students at Antwerp Management School (AMS) on the topic of “Geopolitics: How US-China Tensions Affect EU Business.” As the global political landscape shifts, the economic relationship between the US and China has profound implications for businesses in the European Union.

In his speech, Horsten will address how many observers view China today, often focusing on its rapid rise, its growing influence on the world stage, and its economic influence. While there are concerns about trade wars, tariffs, and the impact of geopolitical rivalry, Bartwill shed light on the reality of doing business in China amidst these tensions. He will challenge conventional assumptions and provide a nuanced understanding of the opportunities and risks that remain.

Additionally, Bart will share strategic considerations for companies looking to operate in China in this new world order, offering practical insights on navigating a complex regulatory environment, adjusting to local market demands, and building sustainable partnerships.

This speech promises to provide an essential perspective on the future of EU business in the context of global geopolitical challenges.