Doing business with China in the New World order

Wim Horsten delivered an insightful presentation to students and professionals at Ekonomika Leuven, offering a deep dive into the nuances of the Chinese market and key strategic considerations for businesses looking to enter this complex environment. Wim spoke together with Professor Dorien Emmers.

During his lecture, Wim focused on themes such as the opportunities and challenges on the Chinese market, the impact of geopolitical and economic developments on European companies, practical tips for sourcing, partnerships and digital marketing in China and why every company needs a China strategy, even if they are not active in China.

The session was designed to inspire the students and professionals and raise awareness of the role China plays in the global economy. Those who stay away from China will lose.