{"id":2278,"date":"2023-07-31T11:07:52","date_gmt":"2023-07-31T09:07:52","guid":{"rendered":"https:\/\/horsten.be\/service\/trademark-registration\/"},"modified":"2025-05-21T16:58:46","modified_gmt":"2025-05-21T14:58:46","slug":"trademark-registration","status":"publish","type":"service","link":"https:\/\/www.horsten.be\/nl\/service\/trademark-registration\/","title":{"rendered":"Merkregistratie"},"content":{"rendered":"<div class=\"column\">\n\t<div class=\"rw-boostu-wrapper rw-text\">\n    <div class=\"wpbf-container\">\n        <p>Bij het zakendoen in China is het erg belangrijk om je intellectuele eigendommen en knowhow te beschermen. Horsten helpt hun klanten bij de registratie van merken en patenten in China en met de bescherming van hun technologie\u00ebn.<\/p>\n<p>In China wordt een first-to-file-systeem toegepast. Dit betekent dat de persoon of het bedrijf dat als eerste een handelsmerk registreert, de legitieme eigenaar is van het handelsmerk in China. Zelfs als je je merk in een ander land hebt geregistreerd, biedt dit geen bescherming in China.<\/p>\n<p>Ook is het aan te raden om een Chinese versie van je merk te registreren voor een meer op maat gesneden marktstrategie voor de Chinese markt. Als er geen bestaande Chinese karakternaam voor je merk bestaat, is het zeer waarschijnlijk dat veel verschillende Chinese namen door lokale consumenten zullen worden overgenomen, vooral voor moeilijke bedrijfs- of merknamen.<\/p>\n    <\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":753,"template":"","service-category":[41,42],"class_list":["post-2278","service","type-service","status-publish","has-post-thumbnail","hentry","service-category-selling","service-category-sourcing","wpbf-post"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Merkregistratie - Horsten<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horsten.be\/nl\/service\/trademark-registration\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merkregistratie - 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