{"id":2415,"date":"2023-07-06T08:49:53","date_gmt":"2023-07-06T06:49:53","guid":{"rendered":"https:\/\/horsten.be\/about\/our-story\/"},"modified":"2026-02-10T14:27:05","modified_gmt":"2026-02-10T13:27:05","slug":"ons-verhaal","status":"publish","type":"page","link":"https:\/\/www.horsten.be\/nl\/over-ons\/ons-verhaal\/","title":{"rendered":"Ons verhaal"},"content":{"rendered":"<div class=\"column\">\n\t<div class=\"rw-boostu-wrapper rw-header\">\n    <div class=\"wpbf-container\">\n        <div class=\"header-breadcrumb\">\n            <p><a href=\"https:\/\/www.horsten.be\/nl\/\">Home<\/a> &#8211; <a href=\"https:\/\/www.horsten.be\/nl\/over-ons\/\">Over ons<\/a> &#8211; <a href=\"https:\/\/www.horsten.be\/nl\/over-ons\/ons-verhaal\/\">Ons verhaal<\/a><\/p>\n        <\/div>\n        <div class=\"header-text\">\n            <h1>\t\t\t<span id=\"typedjs28\" class=\"animated-typed-js-shortcode \"><\/span>\n\t\t\t<script>\n\t\t\tvar typedjs28 = new Typed('#typedjs28', {\n\t\t\t\tstrings: [\"Ons verhaal\"],\n\t\t\t\ttypeSpeed: 50,\n\t\t\t\tbackSpeed: 50,\n\t\t\t\tbackDelay: 500,\n\t\t\t\tstartDelay: 500,\n\t\t\t\tloop: false,\n\t\t\t\tloopCount: 0,\n\t\t\t\tfadeOut: false,\n\t\t\t\tfadeOutDelay: 500,\n\t\t\t\tsmartBackspace: true,\n\t\t\t\tshuffle: false,\n\t\t\t\tshowCursor: true,\n\t\t\t\tcursorChar: \"|\"\n\t\t\t});\n\t\t\t<\/script>\n\n\t\t<\/h1>\n            <div><p>De geschiedenis van ons bedrijf is nauw verweven met de moderne geschiedenis van China. Sinds de openstelling van China voor de westerse markten en de hervorming tot zijn huidige identiteit als een economisch en technologisch powerhouse, is de familie Horsten altijd een bevoorrechte toeschouwer en deelnemer geweest aan de vele veranderingen en uitdagingen die het land heeft ondergaan.<\/p>\n<\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"rw-whitespace\"><\/div><div class=\"rw-boostu-wrapper rw-text-image\">\n    <div class=\"text-image-wrapper\">\n                    <div class=\"text-image-row\">\n                <div class=\"text-image-text\">\n                    <h2>Over ons<\/h2>\n<p>Horsten International werd in 1996 opgericht door wijlen Joos Horsten en wordt &#8211; sinds het overlijden van Bart Horsten in 2025 &#8211; geleid door zijn zonen Tom en Wim. In 2001 vestigde Horsten zijn Chinese kantoor in Xi&#8217;an en in 2004 werd een Hong Kong trading company opgezet.<\/p>\n                                    <\/div>\n                <img decoding=\"async\" src=\"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/09\/2022-Tom-Bart-Wim.jpg\" alt=\"2022 Tom Bart Wim\">\n            <\/div>\n                <\/div>\n<\/div>\n<div class=\"rw-whitespace\"><\/div><div class=\"rw-boostu-wrapper rw-timeline\">\n    <div class=\"wpbf-container\">\n        <div class=\"timeline-block-title\">\n            <h2>Meer dan 40 jaar van pionieren in China<\/h2>\n        <\/div>\n        <div class=\"timeline-block-wrapper\">\n                                <div class=\"timeline-block\">\n                        <img decoding=\"async\" src=\"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/07\/1.-Joos-Horsten-first-meeting-in-China.jpg\" alt=\"1. Joos Horsten first meeting in China\">\n                        <div class=\"timeline-block-text\">\n                            <p class=\"timeline-block-text-date\">1979<\/p><br>\n                            Het eerste bezoek aan China door Joos Horsten, als vertegenwoordiger van Janssen Pharmaceutica.                        <\/div>\n                    <\/div>\n                                    <div class=\"timeline-block\">\n                        <img decoding=\"async\" src=\"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/07\/2.-Contract-signing-Xi_an-Janssen.jpg\" alt=\"2. Contract signing Xi_an Janssen\">\n                        <div class=\"timeline-block-text\">\n                            <p class=\"timeline-block-text-date\">1985<\/p><br>\n                            Ondertekening van het contract voor de Xi\u2019an-Janssen joint venture, \u00e9\u00e9n van de eerste joint ventures in China.                        <\/div>\n                    <\/div>\n                                    <div class=\"timeline-block\">\n                        <img decoding=\"async\" src=\"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/07\/3.-Joos-Horsten-Friendship-award.jpg\" alt=\"3. Joos Horsten Friendship award\">\n                        <div class=\"timeline-block-text\">\n                            <p class=\"timeline-block-text-date\">1989<\/p><br>\n                            Joos Horsten ontvangt de Friendship Award uit de handen van Eerste Minister Li Peng.                        <\/div>\n                    <\/div>\n                                    <div class=\"timeline-block\">\n                        <img decoding=\"async\" src=\"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/07\/logo-horsten.png\" alt=\"logo-horsten\">\n                        <div class=\"timeline-block-text\">\n                            <p class=\"timeline-block-text-date\">1996<\/p><br>\n                            Joos Horsten start als onafhankelijke China consultant, de eerste in Belgi\u00eb.                        <\/div>\n                    <\/div>\n                                    <div class=\"timeline-block\">\n                        <img decoding=\"async\" src=\"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/07\/5.-Bart-Horsten-scaled.jpg\" alt=\"5. Bart Horsten\">\n                        <div class=\"timeline-block-text\">\n                            <p class=\"timeline-block-text-date\">1998<\/p><br>\n                            Bart Horsten start in het bedrijf van zijn vader.                        <\/div>\n                    <\/div>\n                                    <div class=\"timeline-block\">\n                        <img decoding=\"async\" src=\"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/07\/6.-Xian-Thiebaut-20th-Anniversary.png\" alt=\"6. Xian Thiebaut 20th Anniversary\">\n                        <div class=\"timeline-block-text\">\n                            <p class=\"timeline-block-text-date\">1999<\/p><br>\n                            Horsten International wordt aandeelhouder in Xi\u2019an-Thiebaut, een joint venture die aluminiumtubes produceert.                        <\/div>\n                    <\/div>\n                                    <div class=\"timeline-block\">\n                        <img decoding=\"async\" src=\"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/07\/7.-Wim-Horsten-scaled.jpg\" alt=\"7. Wim Horsten\">\n                        <div class=\"timeline-block-text\">\n                            <p class=\"timeline-block-text-date\">2001<\/p><br>\n                            Wim Horsten start in het bedrijf en Horsten opent een kantoor in China.                        <\/div>\n                    <\/div>\n                                    <div class=\"timeline-block\">\n                        <img decoding=\"async\" src=\"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/07\/8.-Xi_an-Innovation-Center.jpg\" alt=\"8. Xi_an Innovation Center\">\n                        <div class=\"timeline-block-text\">\n                            <p class=\"timeline-block-text-date\">2003<\/p><br>\n                            Horsten opent het Xi\u2019an Flanders Innovation Center, \u00e9\u00e9n van de eerste innovation centers in China.                        <\/div>\n                    <\/div>\n                                    <div class=\"timeline-block\">\n                        <img decoding=\"async\" src=\"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/07\/9.-Cover-Paul-Janssen.jpg\" alt=\"9. Cover Paul Janssen\">\n                        <div class=\"timeline-block-text\">\n                            <p class=\"timeline-block-text-date\">2005<\/p><br>\n                            Publicatie van het boek \u2018Dr. Paul Janssen, pionier in farma en in China\u2019, met een bijdrage door Joos Horsten.                        <\/div>\n                    <\/div>\n                                    <div class=\"timeline-block\">\n                        <img decoding=\"async\" src=\"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/07\/10.-Horsten-China-team.jpg\" alt=\"10. Horsten China team\">\n                        <div class=\"timeline-block-text\">\n                            <p class=\"timeline-block-text-date\">2006<\/p><br>\n                            Het Xi\u2019an Flanders Innovation Center wordt omgevormd tot Horsten Xi\u2019an Innovation Services Co.Ltd.                        <\/div>\n                    <\/div>\n                                    <div class=\"timeline-block\">\n                        <img decoding=\"async\" src=\"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/07\/11.-Joos-Horsten-scaled.jpg\" alt=\"11. Joos Horsten\">\n                        <div class=\"timeline-block-text\">\n                            <p class=\"timeline-block-text-date\">2008<\/p><br>\n                            Joos Horsten overlijdt tijdens een zakenreis in China.                        <\/div>\n                    <\/div>\n                                    <div class=\"timeline-block\">\n                        <img decoding=\"async\" src=\"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/07\/12.-Horsten-20th-anniversary.jpg\" alt=\"12. Horsten 20th anniversary\">\n                        <div class=\"timeline-block-text\">\n                            <p class=\"timeline-block-text-date\">2016<\/p><br>\n                            20-jaar jubileum van Horsten International.                        <\/div>\n                    <\/div>\n                                    <div class=\"timeline-block\">\n                        <img decoding=\"async\" src=\"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/07\/13.-Horsten-broers.jpg\" alt=\"13. Horsten broers\">\n                        <div class=\"timeline-block-text\">\n                            <p class=\"timeline-block-text-date\">2016<\/p><br>\n                            Tom Horsten vervoegt zijn twee broers in het bedrijf.                        <\/div>\n                    <\/div>\n                                    <div class=\"timeline-block\">\n                        <img decoding=\"async\" src=\"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/07\/14.-MyChinaWeb.png\" alt=\"14. MyChinaWeb\">\n                        <div class=\"timeline-block-text\">\n                            <p class=\"timeline-block-text-date\">2016<\/p><br>\n                            MyChinaWeb ziet het levenslicht, het eerste China digital marketing agency in Belgi\u00eb.                        <\/div>\n                    <\/div>\n                                    <div class=\"timeline-block\">\n                        <img decoding=\"async\" src=\"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/07\/16.-Horsten-broers.jpg\" alt=\"16. Horsten broers\">\n                        <div class=\"timeline-block-text\">\n                            <p class=\"timeline-block-text-date\">2023<\/p><br>\n                            De grenzen van China zijn weer open, we zijn klaar voor nieuwe projecten!                        <\/div>\n                    <\/div>\n                                    <div class=\"timeline-block\">\n                        <img decoding=\"async\" src=\"https:\/\/www.horsten.be\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-223748.png\" alt=\"Screenshot 2025-09-25 223748\">\n                        <div class=\"timeline-block-text\">\n                            <p class=\"timeline-block-text-date\">2025<\/p><br>\n                            Bart Horsten overlijdt in een tragisch auto-ongeluk in Duitsland                        <\/div>\n                    <\/div>\n                        <\/div>  \n    <\/div>\n<\/div><div class=\"rw-whitespace\"><\/div><div class=\"rw-boostu-wrapper rw-cta whitetext \">\n    <div class=\"wpbf-container\">\n        <div class=\"cta-img\">\n            <img decoding=\"async\" src=\"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/08\/Picture4.jpg\" alt=\"Picture4\">\n        <\/div>\n        <div class=\"cta-text\">\n            <h2>Ge\u00efnteresseerd in onze diensten?<\/h2>\n<p>We zijn beschikbaar voor je vragen. Je kan ons ook contacteren voor een gratis consultatiegesprek van \u00e9\u00e9n uur.<\/p>\n            <a class=\"boostu-btn\" href=\"https:\/\/www.horsten.be\/nl\/contact\/\">Contacteer ons<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"rw-whitespace\"><\/div><div class=\"rw-boostu-wrapper rw-cta-newsletter whitetext\">\n    <div class=\"wpbf-container\">\n        <div class=\"cta-newsletter-text\">\n            <h2>Meld je aan voor onze nieuwsbrief<\/h2>\n        <\/div>\n        <div class=\"cta-newsletter-form\">\n            \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f9825-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"9825\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/nl\/wp-json\/wp\/v2\/pages\/2415#wpcf7-f9825-o1\" method=\"post\" class=\"wpcf7-form init 1a5ea192eb5b cmatic-conn cmatic-aud-4 cmatic-mapd0-0 cmatic-v097803 cmatic-sent-0 cmatic-total-52\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"9825\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f9825-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><\/label><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Inschrijven\" \/>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-292\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-292\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Ik ga akkoord met de <a href=\"https:\/\/www.horsten.be\/nl\/privacy-policy\/\">privacy policy<\/a><\/span><\/label><\/span><\/span><\/span>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n        <\/div>\n    <\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":2383,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2415","page","type-page","status-publish","hentry","wpbf-post"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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