{"id":11291,"date":"2026-06-18T15:03:44","date_gmt":"2026-06-18T13:03:44","guid":{"rendered":"https:\/\/www.horsten.be\/event\/becom-summit\/"},"modified":"2026-08-26T16:00:47","modified_gmt":"2026-08-26T14:00:47","slug":"becom-summit","status":"publish","type":"event","link":"https:\/\/www.horsten.be\/nl\/event\/becom-summit\/","title":{"rendered":"Becom Summit"},"content":{"rendered":"\n

Horsten International nam deel aan de Becom Summit 2026, \u00e9\u00e9n van de toonaangevende Belgische evenementen rond e-commerce en de digitale economie. Tijdens de interactieve sessie \u201cMade for China: Opportunities, Pitfalls and Reality\u201d<\/em> deelde Wim Horsten praktische inzichten over het snel evoluerende e-commercelandschap in China en de realiteit van zakendoen in \u00e9\u00e9n van de meest dynamische consumentenmarkten ter wereld.<\/p>\n\n\n\n

Op basis van meer dan twintig jaar praktijkervaring in het ondersteunen van Europese bedrijven in China ging de presentatie in op belangrijke markttrends, veelvoorkomende misvattingen, kansen voor internationale merken en de uitdagingen waarmee bedrijven worden geconfronteerd bij het betreden of uitbreiden van de Chinese markt. Daarnaast werd het belang benadrukt van inzicht in lokaal consumentengedrag, digitale ecosystemen en de unieke zakelijke omgeving die de Chinese e-commercesector blijft vormgeven.<\/p>\n\n\n

\n\t<\/div>\n\n\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Tijdens de Becom Summit 2026 deelde Wim Horsten praktische inzichten over het snel evoluerende e-commercelandschap in China en de realiteit van zakendoen in \u00e9\u00e9n van de meest dynamische consumentenmarkten ter wereld.<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-11291","event","type-event","status-publish","hentry","wpbf-post"],"acf":[],"yoast_head":"\nBecom Summit - Horsten<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horsten.be\/nl\/event\/becom-summit\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Becom Summit - Horsten\" \/>\n<meta property=\"og:description\" content=\"Tijdens de Becom Summit 2026 deelde Wim Horsten praktische inzichten over het snel evoluerende e-commercelandschap in China en de realiteit van zakendoen in \u00e9\u00e9n van de meest dynamische consumentenmarkten ter wereld.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horsten.be\/nl\/event\/becom-summit\/\" \/>\n<meta property=\"og:site_name\" content=\"Horsten\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-26T14:00:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.horsten.be\/wp-content\/uploads\/2026\/06\/Becom_Summit_180626_049.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/event\\\/becom-summit\\\/\",\"url\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/event\\\/becom-summit\\\/\",\"name\":\"Becom Summit - Horsten\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/event\\\/becom-summit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/event\\\/becom-summit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.horsten.be\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Becom_Summit_180626_049-1024x683.jpg\",\"datePublished\":\"2026-06-18T13:03:44+00:00\",\"dateModified\":\"2026-08-26T14:00:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/event\\\/becom-summit\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.horsten.be\\\/nl\\\/event\\\/becom-summit\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/event\\\/becom-summit\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.horsten.be\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Becom_Summit_180626_049-1024x683.jpg\",\"contentUrl\":\"https:\\\/\\\/www.horsten.be\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Becom_Summit_180626_049-1024x683.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/event\\\/becom-summit\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Becom Summit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/\",\"name\":\"Horsten\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/#organization\",\"name\":\"Horsten\",\"url\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.horsten.be\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/logo-horsten-1.png\",\"contentUrl\":\"https:\\\/\\\/www.horsten.be\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/logo-horsten-1.png\",\"width\":748,\"height\":184,\"caption\":\"Horsten\"},\"image\":{\"@id\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Becom Summit - Horsten","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.horsten.be\/nl\/event\/becom-summit\/","og_locale":"nl_NL","og_type":"article","og_title":"Becom Summit - Horsten","og_description":"Tijdens de Becom Summit 2026 deelde Wim Horsten praktische inzichten over het snel evoluerende e-commercelandschap in China en de realiteit van zakendoen in \u00e9\u00e9n van de meest dynamische consumentenmarkten ter wereld.","og_url":"https:\/\/www.horsten.be\/nl\/event\/becom-summit\/","og_site_name":"Horsten","article_modified_time":"2026-08-26T14:00:47+00:00","og_image":[{"width":1920,"height":1281,"url":"https:\/\/www.horsten.be\/wp-content\/uploads\/2026\/06\/Becom_Summit_180626_049.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.horsten.be\/nl\/event\/becom-summit\/","url":"https:\/\/www.horsten.be\/nl\/event\/becom-summit\/","name":"Becom Summit - Horsten","isPartOf":{"@id":"https:\/\/www.horsten.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.horsten.be\/nl\/event\/becom-summit\/#primaryimage"},"image":{"@id":"https:\/\/www.horsten.be\/nl\/event\/becom-summit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.horsten.be\/wp-content\/uploads\/2026\/06\/Becom_Summit_180626_049-1024x683.jpg","datePublished":"2026-06-18T13:03:44+00:00","dateModified":"2026-08-26T14:00:47+00:00","breadcrumb":{"@id":"https:\/\/www.horsten.be\/nl\/event\/becom-summit\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.horsten.be\/nl\/event\/becom-summit\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.horsten.be\/nl\/event\/becom-summit\/#primaryimage","url":"https:\/\/www.horsten.be\/wp-content\/uploads\/2026\/06\/Becom_Summit_180626_049-1024x683.jpg","contentUrl":"https:\/\/www.horsten.be\/wp-content\/uploads\/2026\/06\/Becom_Summit_180626_049-1024x683.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.horsten.be\/nl\/event\/becom-summit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.horsten.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Becom Summit"}]},{"@type":"WebSite","@id":"https:\/\/www.horsten.be\/nl\/#website","url":"https:\/\/www.horsten.be\/nl\/","name":"Horsten","description":"","publisher":{"@id":"https:\/\/www.horsten.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.horsten.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.horsten.be\/nl\/#organization","name":"Horsten","url":"https:\/\/www.horsten.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.horsten.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/08\/logo-horsten-1.png","contentUrl":"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/08\/logo-horsten-1.png","width":748,"height":184,"caption":"Horsten"},"image":{"@id":"https:\/\/www.horsten.be\/nl\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.horsten.be\/nl\/wp-json\/wp\/v2\/event\/11291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.horsten.be\/nl\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/www.horsten.be\/nl\/wp-json\/wp\/v2\/types\/event"}],"wp:attachment":[{"href":"https:\/\/www.horsten.be\/nl\/wp-json\/wp\/v2\/media?parent=11291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}