{"id":4199,"date":"2024-03-04T15:39:58","date_gmt":"2024-03-04T14:39:58","guid":{"rendered":"https:\/\/www.horsten.be\/?post_type=case&p=4199"},"modified":"2025-05-26T16:25:06","modified_gmt":"2025-05-26T14:25:06","slug":"oriental-equine-services","status":"publish","type":"case","link":"https:\/\/www.horsten.be\/nl\/case\/oriental-equine-services\/","title":{"rendered":"OES"},"content":{"rendered":"\n

Projectinleiding<\/strong><\/p>\n\n\n\n

Oriental Equine Services (OES) is een one-stop-shop in de paardensector. OES exporteert Belgische springpaarden naar China, maar biedt ook knowhow en advies aan Chinese klanten, waaronder training, voedings- en stalmanagementadvies, veterinair advies, enz. Daarnaast verkoopt OES allerlei producten voor paarden en accessoires, zoals zadels en luxe goederen.<\/p>\n\n\n\n

Belgi\u00eb en vooral Vlaanderen is het mekka van de warmbloedpaarden. De Olympische Spelen van Tokyo 2020 leverden het bewijs: 25 van de 90 paarden tijdens de Olympische Spelen kwamen van Belgische bodem. Sterker nog, 5 van de 9 paarden op het podium zijn geboren in Belgi\u00eb. Hierdoor wordt Belgi\u00eb beschouwd als het wereldcentrum van sportpaarden.<\/p>\n\n\n\n

Met de economische ontwikkeling in China openen paardenclubs hun deuren in Chinese steden en is er een snelle stijging van het aantal paarden dat uit het buitenland wordt ge\u00efmporteerd. In China zijn er steeds meer burgers uit de middenklasse die hun interesses verschuiven van traditionele luxegoederen naar entertainment en sportactiviteiten. Golf, wintersport en ook paardensport symboliseren de interesse en levensstijl van de nieuwe high-end klasse in China. Op dit moment zijn er al meer dan 2000 paardensportclubs in de grote steden van China, zoals Beijing, Shanghai, Guangzhou, Hangzhou, Shenzhen en andere. De paardensport wordt steeds populairder bij het grote publiek, en ook de Chinese overheid geeft veel steun aan deze nieuwe sector.<\/p>\n\n\n\n

Website<\/strong>
https:\/\/www.orientalequineservices.com\/nl<\/a><\/p>\n\n\n\n

Betrokkenheid van Horsten International<\/strong><\/p>\n\n\n\n

Na een eerste onderzoeksfase in het late voorjaar en de zomer van 2023 zette Horsten een officieel WeChat-account op voor OES en bereidden we een eerste bezoek aan China in oktober 2023 voor om de Chinese paardenhandel te ontdekken en paardenclubs in de provincie Guangdong, Xi’an en Peking te bezoeken.<\/p>\n\n\n\n

Na dit succesvolle bezoek besloten Horsten en OES hun krachten te bundelen en voort te bouwen op elkaars kennis en capaciteit om de Belgische paardencultuur naar China te brengen. Van 29 februari tot en met 2 maart 2024 nam OES deel aan de China Horse Fair in Shanghai, de eerste keer dat deze beurs na Covid werd gehouden. Horsten heeft \u00e9\u00e9n van zijn Chinese werknemers in het Chinese kantoor aangesteld om OES in China te vertegenwoordigen en te helpen bij de communicatie en bedrijfsontwikkeling. Ook Wim Horsten was aanwezig tijdens de tentoonstelling.<\/p>\n\n\n\n

Ook na de beurs blijft Horsten OES ondersteunen met het opvolgen van de contacten die tijdens de beurs zijn gelegd. Daarnaast beheert het marketingteam van Horsten de inhoud van de offici\u00eble OES WeChat-account en fungeert het als de ‘ogen en oren’ van OES in China.<\/p>\n\n\n\n

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Verkoop van Belgische jumpingpaarden, know-how en accessoires in China.<\/p>\n","protected":false},"featured_media":4218,"template":"","meta":{"_acf_changed":false},"case-category":[44],"class_list":["post-4199","case","type-case","status-publish","has-post-thumbnail","hentry","case-category-others-nl","wpbf-post"],"acf":[],"yoast_head":"\nOES - Horsten<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horsten.be\/nl\/case\/oriental-equine-services\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OES - Horsten\" \/>\n<meta property=\"og:description\" content=\"Verkoop van Belgische jumpingpaarden, know-how en accessoires in China.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horsten.be\/nl\/case\/oriental-equine-services\/\" \/>\n<meta property=\"og:site_name\" content=\"Horsten\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-26T14:25:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.horsten.be\/wp-content\/uploads\/2024\/03\/OES-big.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"805\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/case\\\/oriental-equine-services\\\/\",\"url\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/case\\\/oriental-equine-services\\\/\",\"name\":\"OES - 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