{"id":2538,"date":"2023-09-13T08:45:17","date_gmt":"2023-09-13T06:45:17","guid":{"rendered":"https:\/\/horsten.be\/case\/kroko\/"},"modified":"2025-05-27T14:36:41","modified_gmt":"2025-05-27T12:36:41","slug":"kroko","status":"publish","type":"case","link":"https:\/\/www.horsten.be\/nl\/case\/kroko\/","title":{"rendered":"Kroko"},"content":{"rendered":"\n

Project Introduction<\/strong><\/p>\n\n\n\n

KROKO is a Belgian family-owned company, set-up in 1944, producing polyester spiral, metal and injection moulded zippers in its 5000m\u00b2 factory in Kortrijk. KROKO’s high quality products are sold not only in ready-towear clothing, but also in military products, working clothes, shoes and mattresses. 85% of its products are exported to global markets, including Asia. Since 1991 Kroko has third-party suppliers in Taiwan and more recently also in Mainland China, enabling direct shipments to Chinese customers and other Asia-Pacific markets.<\/p>\n\n\n\n

Website<\/strong>
www.kroko.com<\/a><\/p>\n\n\n\n

Involvement of Horsten International<\/strong><\/p>\n\n\n\n

Considering the growing opportunities for KROKO’s products in China, at the end of 2016 Horsten International was asked to prepare a strategic plan about the most optimal business model and entry mode for China. Horsten was also asked to give recommendations for supply chain management and logistic optimizations.<\/p>\n\n\n\n

With Horsten’s help an efficient approach was found, enabling a risk-free market entry with opportunities for growth. Horsten International not only assisted the customer to prepare the strategic plan, Horsten also assisted with the implementation of the project.<\/p>\n","protected":false},"excerpt":{"rendered":"

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