{"id":2519,"date":"2023-09-11T11:26:39","date_gmt":"2023-09-11T09:26:39","guid":{"rendered":"https:\/\/horsten.be\/case\/oystershell\/"},"modified":"2023-09-17T09:02:21","modified_gmt":"2023-09-17T09:02:21","slug":"oystershell","status":"publish","type":"case","link":"https:\/\/www.horsten.be\/nl\/case\/oystershell\/","title":{"rendered":"Oystershell"},"content":{"rendered":"\n<p><strong>Project Introduction<\/strong><\/p>\n\n\n\n<p>Oystershell Laboratories is a Belgian pharmaceutical company specialized in the innovation of consumer healthcare products and especially OTC products. The company develops and sells non-prescription pharmaceuticals, medical devices, insect protection, cosmeceutical and nutritional products.&nbsp;In recent years, Oystershell also started selling its own selfcare brands and developing its international business, including the USA and Asia. Since China is a huge potential market, the country is considered one of Oystershell\u2019s key strategic markets.<\/p>\n\n\n\n<p><strong>Website<\/strong><br><a href=\"https:\/\/www.oystershell.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.oystershell.com<\/a><\/p>\n\n\n\n<p><strong>Involvement of Horsten International<\/strong><\/p>\n\n\n\n<p>In 2020 Horsten performed a market research and strategic analysis, focusing on selling Oystershell&#8217;s products on the Chinese market through E-commerce. Also a competitive analysis was done and the regulatory situation in China was investigated. At the end of the project a detailed report was issued with a recommended go-to-market strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marktonderzoek en strategisch advies<\/p>\n","protected":false},"featured_media":1991,"template":"","meta":{"_acf_changed":false},"case-category":[49],"class_list":["post-2519","case","type-case","status-publish","has-post-thumbnail","hentry","case-category-life-sciences-medical-nl","wpbf-post"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oystershell - Horsten<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horsten.be\/nl\/case\/oystershell\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oystershell - Horsten\" \/>\n<meta property=\"og:description\" content=\"Marktonderzoek en strategisch advies\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horsten.be\/nl\/case\/oystershell\/\" \/>\n<meta property=\"og:site_name\" content=\"Horsten\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-17T09:02:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/09\/Oystershell-Laboratories.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"202\" \/>\n\t<meta property=\"og:image:height\" content=\"79\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/case\\\/oystershell\\\/\",\"url\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/case\\\/oystershell\\\/\",\"name\":\"Oystershell - 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