{"id":2494,"date":"2023-09-13T08:41:02","date_gmt":"2023-09-13T06:41:02","guid":{"rendered":"https:\/\/horsten.be\/case\/picanol\/"},"modified":"2025-06-05T20:56:59","modified_gmt":"2025-06-05T18:56:59","slug":"picanol","status":"publish","type":"case","link":"https:\/\/www.horsten.be\/nl\/case\/picanol\/","title":{"rendered":"Picanol"},"content":{"rendered":"\n<p><strong>Project Introduction<\/strong><\/p>\n\n\n\n<p>The Picanol Group is a diversified industrial group in the fields of mechanical engineering, agriculture, food, water management, and other industrial markets. The company is based in Ypres, with production plants in Asia and Europe. Picanol Group has been listed on Euronext Brussels since 1966.<\/p>\n\n\n\n<p><strong>Website<\/strong><br><a href=\"https:\/\/www.picanol.be\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.picanol.be<\/a><\/p>\n\n\n\n<p><strong>Involvement of Horsten International<\/strong><\/p>\n\n\n\n<p>Horsten&#8217;s digital marketing division, called MyChinaWeb, is responsible for the content management of the Picanol WeChat account. This includes review, editing and design of two articles per month.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Onze digital marketing divisie MyChinaWeb is verantwoordelijk voor de content management van de Picanol WeChat account.<\/p>\n","protected":false},"featured_media":2132,"template":"","meta":{"_acf_changed":false},"case-category":[45],"class_list":["post-2494","case","type-case","status-publish","has-post-thumbnail","hentry","case-category-industrial-tech-nl","wpbf-post"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Picanol - Horsten<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horsten.be\/nl\/case\/picanol\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Picanol - Horsten\" \/>\n<meta property=\"og:description\" content=\"Onze digital marketing divisie MyChinaWeb is verantwoordelijk voor de content management van de Picanol WeChat account.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horsten.be\/nl\/case\/picanol\/\" \/>\n<meta property=\"og:site_name\" content=\"Horsten\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T18:56:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/09\/Picanol.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"232\" \/>\n\t<meta property=\"og:image:height\" content=\"60\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/case\\\/picanol\\\/\",\"url\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/case\\\/picanol\\\/\",\"name\":\"Picanol - Horsten\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/case\\\/picanol\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/case\\\/picanol\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.horsten.be\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Picanol.jpg\",\"datePublished\":\"2023-09-13T06:41:02+00:00\",\"dateModified\":\"2025-06-05T18:56:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/case\\\/picanol\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.horsten.be\\\/nl\\\/case\\\/picanol\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/case\\\/picanol\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.horsten.be\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Picanol.jpg\",\"contentUrl\":\"https:\\\/\\\/www.horsten.be\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Picanol.jpg\",\"width\":232,\"height\":60},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/case\\\/picanol\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Picanol\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/\",\"name\":\"Horsten\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/#organization\",\"name\":\"Horsten\",\"url\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.horsten.be\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/logo-horsten-1.png\",\"contentUrl\":\"https:\\\/\\\/www.horsten.be\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/logo-horsten-1.png\",\"width\":748,\"height\":184,\"caption\":\"Horsten\"},\"image\":{\"@id\":\"https:\\\/\\\/www.horsten.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Picanol - Horsten","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.horsten.be\/nl\/case\/picanol\/","og_locale":"nl_NL","og_type":"article","og_title":"Picanol - Horsten","og_description":"Onze digital marketing divisie MyChinaWeb is verantwoordelijk voor de content management van de Picanol WeChat account.","og_url":"https:\/\/www.horsten.be\/nl\/case\/picanol\/","og_site_name":"Horsten","article_modified_time":"2025-06-05T18:56:59+00:00","og_image":[{"width":232,"height":60,"url":"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/09\/Picanol.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.horsten.be\/nl\/case\/picanol\/","url":"https:\/\/www.horsten.be\/nl\/case\/picanol\/","name":"Picanol - Horsten","isPartOf":{"@id":"https:\/\/www.horsten.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.horsten.be\/nl\/case\/picanol\/#primaryimage"},"image":{"@id":"https:\/\/www.horsten.be\/nl\/case\/picanol\/#primaryimage"},"thumbnailUrl":"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/09\/Picanol.jpg","datePublished":"2023-09-13T06:41:02+00:00","dateModified":"2025-06-05T18:56:59+00:00","breadcrumb":{"@id":"https:\/\/www.horsten.be\/nl\/case\/picanol\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.horsten.be\/nl\/case\/picanol\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.horsten.be\/nl\/case\/picanol\/#primaryimage","url":"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/09\/Picanol.jpg","contentUrl":"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/09\/Picanol.jpg","width":232,"height":60},{"@type":"BreadcrumbList","@id":"https:\/\/www.horsten.be\/nl\/case\/picanol\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.horsten.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Picanol"}]},{"@type":"WebSite","@id":"https:\/\/www.horsten.be\/nl\/#website","url":"https:\/\/www.horsten.be\/nl\/","name":"Horsten","description":"","publisher":{"@id":"https:\/\/www.horsten.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.horsten.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.horsten.be\/nl\/#organization","name":"Horsten","url":"https:\/\/www.horsten.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.horsten.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/08\/logo-horsten-1.png","contentUrl":"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/08\/logo-horsten-1.png","width":748,"height":184,"caption":"Horsten"},"image":{"@id":"https:\/\/www.horsten.be\/nl\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.horsten.be\/nl\/wp-json\/wp\/v2\/case\/2494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.horsten.be\/nl\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.horsten.be\/nl\/wp-json\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.horsten.be\/nl\/wp-json\/wp\/v2\/media\/2132"}],"wp:attachment":[{"href":"https:\/\/www.horsten.be\/nl\/wp-json\/wp\/v2\/media?parent=2494"}],"wp:term":[{"taxonomy":"case-category","embeddable":true,"href":"https:\/\/www.horsten.be\/nl\/wp-json\/wp\/v2\/case-category?post=2494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}