{"id":2491,"date":"2023-09-13T08:49:58","date_gmt":"2023-09-13T08:49:58","guid":{"rendered":"https:\/\/horsten.be\/case\/hammer-ims\/"},"modified":"2023-09-17T07:21:42","modified_gmt":"2023-09-17T07:21:42","slug":"hammer-ims","status":"publish","type":"case","link":"https:\/\/www.horsten.be\/nl\/case\/hammer-ims\/","title":{"rendered":"Hammer-IMS"},"content":{"rendered":"\n

Project Introduction<\/strong><\/p>\n\n\n\n

Hammer-IMS is a high-tech machine builder providing solutions and sensors in the field of industrial quality control. Hammer-IMS supplies contactless measurement systems for measuring thickness, basis-weight and anomalies of flat structures in production lines, based on the disruptive technology of Hammer-IMS’s M-Rays. Hammer-IMS has an international customer base in the fields of textile coating (calender and knife), non-woven production, wall coverings, plastics sheet production, and so on. China is a potential market for Hammer-IMS’ technology and equipment.<\/p>\n\n\n\n

Website<\/strong>
www.hammer-ims.com\/<\/a><\/p>\n\n\n\n

Involvement of Horsten International<\/strong><\/p>\n\n\n\n

Early 2020 Hammer-IMS contacted Horsten to perform a market analysis, including trends and opportunities in certain pre-selected sectors, a competitive analysis and the legal situation. From June to September 2020 Horsten approached several industry experts and potential customers and performed an in-depth survey, including a visit to a trade show in China.<\/p>\n\n\n\n

After succesfully finishing the market research, Horsten prepared a strategic and financial plan to allow Hammer-IMS to define their go-to-market plan.<\/p>\n\n\n\n

Horsten International then helped the customer to implement the agreed actions, including business development services, set-up and content management of a WeChat official account and trademark registration (English and Chinese trademark). This was followed by a participation to the ITMA Shanghai exhibition by two of Horsten’s colleagues from the China office.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marktonderzoek, strategisch en financieel plan en go-to-market aanbevelingen.<\/p>\n","protected":false},"featured_media":2146,"template":"","meta":{"_acf_changed":false},"case-category":[45],"class_list":["post-2491","case","type-case","status-publish","has-post-thumbnail","hentry","case-category-industrial-tech-nl","wpbf-post"],"acf":[],"yoast_head":"\nHammer-IMS - Horsten<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horsten.be\/case\/hammer-ims\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hammer-IMS - Horsten\" \/>\n<meta property=\"og:description\" content=\"Marktonderzoek, strategisch en financieel plan en go-to-market aanbevelingen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horsten.be\/case\/hammer-ims\/\" \/>\n<meta property=\"og:site_name\" content=\"Horsten\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-17T07:21:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.horsten.be\/wp-content\/uploads\/2023\/09\/Hammer_IMS2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"396\" \/>\n\t<meta property=\"og:image:height\" content=\"119\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.horsten.be\\\/case\\\/hammer-ims\\\/\",\"url\":\"https:\\\/\\\/www.horsten.be\\\/case\\\/hammer-ims\\\/\",\"name\":\"Hammer-IMS - 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