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31/03/2021  l  Mercurio Beyond Borders China - Interactive Workshop Series
Bart Horsten will be a lecturer at different interactive workshops during the Mercurio Beyond Borders China project, organized by VOKA Limburg and VOKA West-Vlaanderen, in collaboration with Horsten International.  Mercurio Beyond Borders is for companies that have already developed and implemented an export strategy and that want to conquer new markets or strengthen their position locally. Throughout the different sessions you will get all the tools and insights you need to succeed i...

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30/03/2021  l  Virtual Trade Mission to Hainan in China - 24 to 26 March 2021
Bart Horsten was a keynote speaker at a 3-day virtual trade mission to Hainan (China) from 24 to 26 March 2021, organized by the Belgian-Chinese Chamber of Commerce (BCECC) and Voka Mechelen-Kempen Chamber of Commerce and Industry (CCI). The very diverse and valuable program has been focusing on: Day 1: Webinar on cross-border e-commerce Day 2: Virtual presentations on Hainan Free Trade Port and Hainan Expo Day 3: Virtual B2B Matchmaking event This virtual trade mission gave the parti...

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04/03/2021  l  PERSBERICHT - Opening van de eerste en enige Flagship Store voor Belgische Voedings- en Drankproducten op Tmall Global
Sinds eind januari 2021 heeft Horsten International uit Turnhout een flagship store geopend op het cross-border e-commerce platform Tmall Global, een e-commerce platform van de Alibaba Group. Het is de eerste en enige Belgische webshop die zich specifiek toelegt op de online verkoop van Belgische specialiteiten in China. Je vindt onze Belgian flagship store hier. Cross-border e-commerce (CBEC) is het proces waarbij de Chinese consument producten rechtstreeks van buitenlandse leveranciers k...

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03/03/2021  l  PRESS RELEASE - Opening of the first and only Belgian Food & Beverage Flagship Store on Tmall Global
The entire Horsten team in Belgium and China is proud to announce the opening of our Belgian Food & Beverage flagship store on Tmall Global, Alibaba’s cross-border e-commerce platform. Live since January 2021, it is the first and only Belgian webshop dedicated at selling Belgian food and beverage brands directly to Chinese consumers. Please check our Belgian flagship store here. It is a multi-brand store on Tmall Global, owned by Horsten International and operated in close cooperation...

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27/01/2021  l  Exportbeurs 2021 - 9 to 11 February 2021
Bart Horsten participated as a China expert at the 3-day virtual Exportbeurs 2021 from 9 to 11 February 2021, organized by Flanders Investment & Trade (FIT). During the event 2000 participants visited virtual exhibition stands, attended digital seminars and met with country experts to discuss their export plans. It was a great event for Belgian (Flemish) companies that want to boost their international business.  On Wednesday 10 February Bart focused on the following topics: Marketi...

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08/12/2020  l  Visit of Marc Struyvelt (FIT Beijing) to Horsten Xian
From left to right: Jeffrey Wouters, Business Development Horsten Xi’an Ms. Cui Zeyang, Investment Deputy, Flanders Investment & Trade Beijing Mr. Marc Struyvelt, Commercial Counsellor, Flanders Investment & Trade Beijing Timothy Driesen, Project Manager Horsten Xi’an Chen Meng, Vice General Manager Horsten Xi’an On 8 December Mr. Marc Struyvelt, Commercial Counsellor of Flanders Investment & Trade (FIT) Beijing, paid a visit to Horsten International&rsq...

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30/11/2020  l  Horsten International will soon open a flagship store on Tmall Global, Alibaba's cross-border e-commerce platform
Horsten International will soon open a flagship store on Tmall Global, Alibaba Group’s cross-border e-commerce platform. It will be the first and only Belgian webshop dedicated at selling Belgian food and beverage brands directly to Chinese consumers. The flagship store will be operated by Horsten International in close cooperation with Arctic Solutions, a Dutch service provider based in Shanghai, offering a unique chance for Belgian brands to enter the Chinese market without having t...

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13/11/2020  l  Unizo: Videolessen over zakendoen met China
Opleidingen op maat van jouw kmo. Waar en wanneer je wil. Horsten International heeft bijgedragen aan de UNIZO Online Ondernemersacademie met 4 videolessen over zakendoen met China. De volgende vier topics worden behandeld: Opportuniteiten in China: in deze les kijken we naar de opportuniteiten in China en hoe je daar als bedrijf op kan inspelen en voorbereiden. Marketing in China: een analyse van de Chinese consument en hoe je gebruik kan maken van Chinese sociale media en andere ma...

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16/10/2020  l  Capricorn Fusion China Fund joining forces around a shared investment belief - the Fund has access to the network of Horsten International
PRESS RELEASE 01 October 2020 – Fusion Partners and Capricorn Partners join forces for the management of the Capricorn Fusion China Fund, aiming to deploy smart capital in 10 to 15 European and Chinese companies with ambitious transcontinental growth plans. Both parties share a strong belief that the complementarity of the European and Chinese economy can unlock tremendous value for companies by leveraging on the strongest aspects of each side. The collaboration increases the breadth and ...

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15/10/2020  l  Food Export Forum - 14 October 2020
Bart Horsten participated as China expert at the first edition of the Food Export Forum on 14 October, organized by the Belgian Food Federation Fevia, in collaboration with Flanders Investment and Trade (FIT) and Green Seed. The event focused on the use of e-commerce in food sales and you also got advice on sales & marketing, marketing opportunities and interesting trends during and after corona. Inspiring speakers on E-commerce in China and the UK have inspired the participants during a pan...

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