Parklaan 46 B-2300 Turnhout, Belgium   +32 14 720275


Workshop 'Trade Fairs in China and how Belgian SMEs can be fully prepared' - 12 March 2020

On Thursday 12 March Bart Horsten was a keynote speaker at a workshop about Trade Fairs in China and how Belgian SMEs can be fully prepared, organized by the Belgian-Chinese Chamber (BCECC) and the EU SME Centre. The two other speakers were Michael Pronk, CEO at 1421 Consulting Group and Valentin de le Court, Lawyer and Partner at DALDEWOLF.

Trade fairs in China are abundant when doing business with China and going to trade fairs is inevitable. They cover different fields and also offer different possibilities. That’s why anyone could easily get lost in all of the received information. 

During the workshop the following topics were discussed: (1) key protection measures SMEs can take before attending a trade fair in China; (2) opportunities and challenges for Belgian SMEs; (3) which fair to choose?; (4) practical tips for attending and exhibiting in a trade fair in China.

This was the complete agenda of the event:

09:00-09:20: Registration and networking

09:20-09:30: Introduction of the EU SME Centre & speakers

09:30-09:50: Overview of the trade fair landscape in China: “why exhibiting in China?”

09:50-10:30: Presentation on “How to Prepare a Trade Fair in China?”

10:30-10:40: Q&A

10:40-10:50: Coffee break

10:50-11:20: Presentation on “How to Protect your Intellectual Property at Trade Fairs?”

11:20-11:50: Presentation on “China International Import Expo (CIIE)”

11:50-12:00: Q&A and final discussion

< back to overview