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China Basics Seminar 21 February 2017
22.2.2017

On the 21st of February 2017 Horsten International organized its third China Basics seminar about cultural differences between Western and Chinese business practices and the typical pitfalls in doing business in China. 

After a short introduction about Horsten International, Bart Horsten talked about the concepts of face and guanxi, two of the most important values in Chinese culture. It is important to be prepared to face any cultural challenges that might come your way and this was demonstrated with a lot of examples. Additionally, general observations were given about dealing with Chinese partners or managing Chinese staff. We discussed some tendencies of the last years in China (Go Higher, Go West, Go Digital, Go Global) and the way to cope with those tendencies.

In total 22 business people attended the seminar at the beautiful location of Kasteel Ter Ham in Steenokkerzeel.

If you are interested to attend a Horsten seminar in the future, please contact us or register for our newsletter to stay up-to-date about our activities. If you are interested to organize such a China Basics seminar in your company, organization or association, please dont hesitate to contact us.

On 4 March 2017 the Belgian newspaper De Standaard published an article about the seminar, please check it here (only in Dutch).

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